We are excited to announce that Captain Jack Amsterdam, the multi-award-winning canal cruise operator sailing Amsterdam's historic canal ring on fully electric, 100% CO₂-free boats, has chosen askng.it to manage WhatsApp Business communication with their guests.
This partnership is a special one for us. Captain Jack Amsterdam operates from our home city — their boats depart just minutes from our office on the Herengracht — and it marks askng.it's expansion beyond hotels and events into tours and experiences.
WhatsApp Communication Managed by askng.it
Canal cruise guests are a different challenge than hotel guests: they book from all over the world, often the same day, and everything happens in a tight window between booking and boarding. As Captain Jack Amsterdam's official WhatsApp Business communication partner, askng.it powers the proactive guest journey around every departure:
- Booking confirmation – Instant WhatsApp confirmation with cruise details, so the ticket lives where guests already are
- Pre-departure guidance – Clear directions to the right departure point — Rijksmuseum (Museumbrug 2), Central Station (Stationsplein 18) or the Anne Frank House — with boarding times and what to expect on board
- Day-of-cruise updates – Timely reminders and real-time messages when weather or scheduling requires a change, backed by Captain Jack's free cancellation up to 24 hours before departure
- In-the-moment service – Questions about all-inclusive drinks, private tours, or upgrading to the luxury salon boat, answered directly in the conversation
- Post-cruise follow-up – Feedback collection and review requests sent on behalf of Captain Jack Amsterdam once guests are back on dry land
Because Captain Jack Amsterdam welcomes guests from across the globe, the multilingual nature of WhatsApp communication matters here more than anywhere: guests can ask questions in their own language and get an answer they understand.
All WhatsApp messages are sent and received under the Captain Jack Amsterdam display name, managed and operated by askng.it as their authorised communication provider. Guests interact directly with the Captain Jack brand, while our platform ensures reliable delivery, compliance, and professional engagement on every message.
About Captain Jack Amsterdam
Founded by Jeroen — "Jack" to his guests — born and raised in Amsterdam, Captain Jack Amsterdam offers canal cruises with genuine local skippers on silent, emission-free electric boats. Their fleet sails daily from the Rijksmuseum, Central Station, and the Anne Frank House, with all-inclusive cruises (beer, wine and soft drinks included), evening cruises, bike-and-boat combinations, luxury salon boat cruises, and private tours.
For more information, visit skipperjackamsterdam.com.
About askng.it
askng.it, formerly known as Lacoly, transforms guest communication for hotels and hospitality venues through WhatsApp and other messaging channels. Founded in 2019, our platform powers proactive guest engagement for properties across Europe. We act as the official WhatsApp Business communication provider for our partners, managing their verified business profiles and ensuring every message meets Meta's quality and compliance standards.
Interested in WhatsApp communication for your property or experience? Get in touch with us.