We are pleased to announce that OGAR Hotels, the new Spanish smart-hotel brand opening their first property in Tomelloso, Ciudad Real, has chosen askng.it (formerly known as Lacoly) to manage all WhatsApp Business communication with their guests.
OGAR Hotels launches Hotel OGAR Tomelloso on 1 June 2026 with a clear philosophy — "Quitamos lo que sobra. Mejoramos lo que importa" — stripping away what doesn't matter and enhancing what does. The property is built around smart hotel technology, with keyless mobile check-in, automated rooms (climate, lighting, atmosphere), effortless parking, and a curated experiences program covering gastronomy, wine tourism, culture, and nature in the heart of La Mancha.
WhatsApp Communication Managed by askng.it
As the official WhatsApp Business communication partner for OGAR Hotels, askng.it powers the proactive guest journey on their behalf, from booking to post-stay. This includes:
- Pre-arrival – Booking confirmations, mobile check-in instructions, parking and arrival details, and personalised welcome messages
- Smart-room onboarding – Keyless entry codes, in-room automation guidance (climate, lighting, atmosphere), and Wi-Fi and amenity information delivered before the guest reaches their door
- In-stay experiences – Proactive recommendations from the OGAR experiences program — gastronomy, wine tourism, cultural visits, and nature activities in La Mancha — plus dining reservations, concierge requests, and real-time service messaging
- Corporate guest plans – Tailored communication flows for OGAR's business travellers and corporate accounts
- Post-stay – Feedback collection, review requests, and Club OGAR loyalty follow-ups sent on behalf of OGAR Hotels
All WhatsApp messages are sent and received under the OGAR Hotels display name, managed and operated by askng.it as their authorised communication provider. This means guests interact directly with the OGAR Hotels brand, while our platform ensures reliable delivery, compliance, and professional guest engagement.
About OGAR Hotels
OGAR Hotels is a Spanish smart, sustainable hotel brand designed for both business and leisure travellers, with the promise of "el lujo de sentirte como en casa" — the luxury of feeling at home. The first property, Hotel OGAR Tomelloso, opens 1 June 2026 at N-310, Km. 99, 13700 Tomelloso (Ciudad Real). The brand combines smart technology with hospitality fundamentals, a corporate program, an experiences program, and the Club OGAR loyalty programme.
For more information, visit ogarhotels.com.
About askng.it
askng.it, formerly known as Lacoly, transforms guest communication for hotels and hospitality venues through WhatsApp and other messaging channels. Founded in 2019, our platform powers proactive guest engagement for properties across Europe. We act as the official WhatsApp Business communication provider for our partners, managing their verified business profiles and ensuring every message meets Meta's quality and compliance standards.
Interested in WhatsApp communication for your property? Get in touch with us.